25 May 2023, 8:45 CET


Zoran Bogdanovic & Anastassis G David Chairman, Coca-Cola HBC

Sustainable and profitable growth: Introduction

Zoran Bogdanovic


The future of marketing is now

Manolo Arroyo, CMO, TCCC


Growing our categories with the capabilities to win

Naya Kalogeraki

Growth accelerators 
  • Data Insights & Analytics 
  • Adult Sparkling 
  • Digital
  • Coffee

Driving growth with our diversified country footprint

Naya Kalogeraki


Step-changing growth in Italy

Frank O’Donnell


12:30-13:30 CET

Lunch break

13:30 - 15:00 CET

Growing sustainably

Katya Ryabets


Growing together – panel discussion

Nikos Koumettis, President Europe, TCCC, Zoran and Naya


Growing profitably

Ben Almanzar


Sustainable and profitable growth: Conclusions

Zoran Bogdanovic


End at 15:00 CET